Water-Based Cleansers 101

Why Cleanse?

Cleansing removes dirt, oil, makeup, and dead skin, and preps your skin to absorb other skincare products better.

What’s a Water-Based Cleanser?

Mostly made of water (around 70%), these cleansers gently remove impurities without drying your skin. Great for most skin types, especially normal, combo, and sensitive.

Types of Water-Based Cleansers

Gel Cleanser

✔️ Oily/acne-prone skin

❌ Can be too drying for dry/sensitive skin

Foam Cleanser

✔️ Oily/combination skin

❌ May dry out sensitive skin

Micellar Water

✔️ Normal/sensitive skin, light makeup

❌ Not enough for oily skin or heavy makeup

Cream Cleanser

✔️ Dry/sensitive skin

❌ Too rich for oily skin

How to Use:

When 1–2x daily (AM & PM)

How Massage onto damp skin in circles, rinse with lukewarm water

After Follow with toner (optional), serum, and moisturizer